E-COMMERCE FASHION
How Purple Panchi has given their Website New Life
Purple Panchi is a made-to-order premium ethnic wear label that celebrates the crafts, colors & quirks of India. Their team is using Web Stories with Firework to bring their website new life to match the boldness of their brand.
267%
Session Length
increase
30%
Bounce Rate
decrease
Name
Sahana Goel
Co-Founder of Purple Panchi
Category
Online Shopping || Emotional Connection || Sale
267%
Session Length
increase
30%
Bounce Rate
decrease
1
Keeping Customers' Attention
With the number of online stores around it's hard enough to attract customers to your website, let alone keep them engaged and entertained enough to stay long. Purple Panchi was struggling to keep visitors on their websites for long but with the addition of their Firework Web Stories they have seen a whopping 267% increase in session length. Their seemingly endless carousel of colorful and stylish videos takes the audience through an immersive video experience. Compared to other websites using text and static images, this is a completely new and enriched experience.
Thank you for playing such an active part in integrating the Firwork plugin on our website. We are always on the lookout for good quality solution providers to drive engagement to our website and help with conversions.
Sahana Goel
Co-Founder of Purple Panchi
2
The Power of the Buy Button
In addition to keeping users on their website longer, Purple Panchi has increased their product discovery. Each video has a dynamic button that appears, linking the customer to that product's page. Purple Panchi has seen an 18% click through rate on their buy button, bringing many more customers to their beautiful clothing.
The early signs look very promising & I am very satisfied with the proactive role your team played in getting us on-board.
Wishing the entire team at Fireworks continued success.
Sahana Goel
Co-Founder of Purple Panchi
3
Retaining Customers Longer
Another key metric Purple Panchi was aiming to improve was their bounce rate. The increased session length they've seen from their carousel addition was also translated successfully into a lower bounce rate, decreasing 30%. With the simple inclusion of their short videos they were able to retain their customers' time on their site longer as well as get them to explore more of their website, spreading the Purple Panchi's ethically made clothes to more consumers than ever.
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