Why Vertical Video Content is Here to Stay

Firework

Are you familiar with the term vertical video?

Honestly speaking, portrait-style videos weren’t the rage up until a few years ago. But then, ever since the social media boom happened, these videos have emerged as the undisputed champions of user engagement. 

In fact, vertical videos have been consistently outperforming their horizontal counterparts on just about every platform nowadays. That being said, don’t expect your favorite shows or movies to start appearing horizontally.

So, What is a Vertical Video?

A vertical video is a video made in portrait mode and has a 9:16 aspect ratio. Vertical videos are taller in height than they are in width, the ideal dimensions being 1080×1920 pixels.

Roughly ten years ago, our mobile and web screens started using or getting adjusted for 9:16 and 4:5 aspect ratios. It was around this time that vertical videos started getting comfortably viewed without wasting much onscreen real estate. Now, if you watch a vertical video on your smartphone or iPhone, it will completely fill your screen. 

Given that 94% of mobile users prefer holding their devices in an upright position while filming or or consuming video content, vertical videos have become a natural fit.

Best Practices for Making Vertical Videos

The purpose behind making a vertical video is to target social media users and users who use mobile browsers and other apps. In particular, vertical videos are extremely popular for story format content. This includes both web stories and social media stories.

Here are a few tips to follow for making vertical videos:

  1.     A video made in the portrait mode needs to have an aspect ratio of either 4:5 or 9:16. You can make the video on your phone in portrait mode to rule out complications, or make sure you adhere to the set ratio on the edit table.
  2.     The ideal vertical video dimensions are 1080×1920 pixels. Stick to it while editing your videos.
  3.     Create a hook for the user and make sure to use your best visual content (be it GIFs, animation, characters) in the first few seconds of your vertical video.
  4.     Use the rule of thirds. Meaning, don’t place your subject right in the center of the video. Use the grid feature available in most cameras to place your subject along the lines, or where two grid lines intersect.
  5.     Get up, close, and personal with the subject. You not only fill the space but create an immersive, intimate video experience.
  6. Avoid jerky, fast, or too much of side-to-side camera movements. Remember, vertical videos have the luxury of height, not width.

Horizontal vs Vertical Video: How They Compare

Vertical videos have gained popularity courtesy of modern devices and platforms. But given the horizontal alignment of our eyes, horizontal videos have an edge over vertical videos when it comes to most audio-visual content. The horizontal versus vertical video debate is a long-standing one, but both have their own set of pros and cons, which we will cover below.

Instead of mulling over which one is better, it is crucial to understand that the utility of any video content is defined by its target audience. So, while a vertical video is a clear winner for engaging today’s users, horizontal video will always find favor as far as television and film production is concerned.

How to Create Vertical Video Content? 

Unless you’re a director filming for the big screen, it’s time to embrace vertical video content. What started as a trend has found its home on our phones, tablets, and now, computers. 

Implementing vertical videos as part of your marketing strategy is not just convenient, it’s wildy engaging. Especially to those browsing on their mobile devices. 

While creating a vertical video may be as easy as pointing and shooting with your phone’s camera, there are some helpful tips and tricks you should be aware of. So, before filming, make sure to follow our quickstart guide below.

Film Vertically 

  • Step 1: Hold your camera or mobile phone vertically and record the content in portrait mode. 
  • Step 2: When filming in portrait mode, do not forget to ensure your auto-rotate option is turned on. 
  • Step 3: Tall subjects work great in vertical filming. When filming humans or animals, make sure the subject either walks towards or walks away from the camera. 

Crop a Landscape Video 

Thanks to 6k and 8k resolution cameras available today, you can crop your landscape video content to fit the vertical format. 

Once you’ve edited it for 1080×1920 pixels, reframe for 4k upload. Your vertical video content is ready. The only thing you need to do is to film the video at the highest resolution your camera offers. 

Reformat a Landscape Video to Portrait Video 

Post production is a great space to play around with your video content. 

  • Step 1: Go to the non-linear editing setting of your video editor. Adjust the aspect ratio to 9:16.
  • Step 2: Now, adjust video settings to ‘Fill the Screen” from “Crop to Fit”. 
  • Step 3: Render your video for use as normal and you’re all set.  

Creating Vertical Videos with Firework

A recent survey by Cisco states that by 2022, videos will make up 82% of consumer internet traffic. Since more than half of the global internet population consumes content on their mobile phones, vertical videos are a great way of amplifying user engagement for brands especially given that the big social media platforms like Snapchat, Facebook, IGTV, and Twitter are embracing it.

If you are looking to draw attention to your brand on social media, then the vertical media trend is not something you can ignore for long. It’s high time to add vertical video content to your website and capitalize on the trend of mobile video consumption. 

Does making a vertical video yourself seem like a lot of hard work? Just use Firework’s web story CMS platform and add the best vertical video ads and other portrait video content to your website. It’s easy and hassle-free! 

Sign up with Firework, step into the world of vertical videos today and give wings to your brand.

Firework Announces Partnership with STUDIO, Makes Video-First Website Creation Possible Without Coding
Firework
Partnership launched with video portfolio site for Patrick Levar, a video creator with over 124…
Saving Retail in India - Impact of the Pandemic
greg@fireworkhq.com
The author is, Sunil Nair, the CEO of Firework India. Firework is a Silicon Valley-based…
シリコンバレー発動画スタートアップのFireworkがライブコマースの新機能をローンチ
Rui Iwata
即日導入、5分でセットアップ。月々5,400円から使えるライブコマースで、ユーザーにシームレスな購入体験を提供   ウェブストーリー プラットフォーム「Firework(ファイヤーワーク)」を提供するLoop Now Technologies(本社:米シリコンバレー、CEO:Vincent Yang)は、この度Fireworkの新機能「Fireworkライブコマース」を公開します(2021年6月下旬公開予定)。   ■ライブコマースを取り巻く現状   ライブコマース大国である中国では、2020年時点ですでに1,000億ドルを超える取引がライブコマースから生まれており、2021年には3,000億ドルに達する見込みです(Forbesより)。一方日本国内に目を向けると、まだ一部の小売事業者のみでの導入に留まり、コロナ禍におけるショッパーの期待に応えられていません。 ライブコマースの広がりを阻む壁として、高額なシステム構築費用が挙げられますが、Fireworkでは、最低月額5,400円から利用できるなど、事業者の規模に応じた最適なプランを選択いただけます。   ■Firework ライブストリーミングの特徴…
【6月25日開催】Firework Japan Webinar Vol.4:D2C・スモールECのためのライブコマース入門
Rui Iwata
ウェビナータイトル:Firework Japan Webinar Vol.4:D2C・スモールECのためのライブコマース入門 本ウェビナーでは、D2CブランドやスモールECの運営者様に向け、昨今賑わいを見せている「ライブコマース」のトレンド解説や具体的事例紹介、実施方法の紹介などを通して、D2CブランドやスモールECだからこそできるライブコマースの活用方法をご提案します。 *内容や出演者等は予告なく変更することがあります。ご了承ください。   第1部:ライブコマースの最新トレンドと成功法則 講師:藤原 佑介氏 講師プロフィール:株式会社フラッグシップオーケストラ 営業部 部長兼執行役員 会社概要: 社名:株式会社フラッグシップオーケストラ…
FireworkとEC構築のプロフェッショナルRefineがパートナーシップを締結 - EC-CUBE・ShopifyサイトのUXと収益機会の向上をサポート
Rui Iwata
ウェブストーリー プラットフォーム「Firework(ファイヤーワーク)」を提供するLoop Now Technologies(本社:米シリコンバレー、CEO:Vincent Yang)は、この度EC-CUBEやShopifyを利用したECサイト構築・マーケティングのプロフェッショナルである、株式会社 Refine(本社:千葉県柏市、代表取締役 / CEO:大塚 和男)とパートナーシップを締結しました。FireworkとRefineの協働によって、ECサイトのエンゲージメント・収益機会の向上といったさらなる価値をEC事業者に提供してまいります。   ■Firework × Refineの協業によってECサイトに新たな価値を提供   Fireworkは、誰もが簡単にウェブストーリー(縦型動画)をウェブサイトに実装できるSaaSプロダクトです。特にECサイトでの活用実績が多く、サイト内のエンゲージメント向上に大きな成果を上げています。またShopify…
Subscribe to our Blog