Why Vertical Video Content is Here to Stay


Are you familiar with the term vertical video?

Honestly speaking, portrait-style videos weren’t the rage up until a few years ago. But then, ever since the social media boom happened, these videos have emerged as the undisputed champions of user engagement. 

In fact, vertical videos have been consistently outperforming their horizontal counterparts on just about every platform nowadays. That being said, don’t expect your favorite shows or movies to start appearing horizontally.

So, What is a Vertical Video?

A vertical video is a video made in portrait mode and has a 9:16 aspect ratio. Vertical videos are taller in height than they are in width, the ideal dimensions being 1080×1920 pixels.

Roughly ten years ago, our mobile and web screens started using or getting adjusted for 9:16 and 4:5 aspect ratios. It was around this time that vertical videos started getting comfortably viewed without wasting much onscreen real estate. Now, if you watch a vertical video on your smartphone or iPhone, it will completely fill your screen. 

Given that 94% of mobile users prefer holding their devices in an upright position while filming or or consuming video content, vertical videos have become a natural fit.

Best Practices for Making Vertical Videos

The purpose behind making a vertical video is to target social media users and users who use mobile browsers and other apps. In particular, vertical videos are extremely popular for story format content. This includes both web stories and social media stories.

Here are a few tips to follow for making vertical videos:

  1.     A video made in the portrait mode needs to have an aspect ratio of either 4:5 or 9:16. You can make the video on your phone in portrait mode to rule out complications, or make sure you adhere to the set ratio on the edit table.
  2.     The ideal vertical video dimensions are 1080×1920 pixels. Stick to it while editing your videos.
  3.     Create a hook for the user and make sure to use your best visual content (be it GIFs, animation, characters) in the first few seconds of your vertical video.
  4.     Use the rule of thirds. Meaning, don’t place your subject right in the center of the video. Use the grid feature available in most cameras to place your subject along the lines, or where two grid lines intersect.
  5.     Get up, close, and personal with the subject. You not only fill the space but create an immersive, intimate video experience.
  6. Avoid jerky, fast, or too much of side-to-side camera movements. Remember, vertical videos have the luxury of height, not width.

Horizontal vs Vertical Video: How They Compare

Vertical videos have gained popularity courtesy of modern devices and platforms. But given the horizontal alignment of our eyes, horizontal videos have an edge over vertical videos when it comes to most audio-visual content. The horizontal versus vertical video debate is a long-standing one, but both have their own set of pros and cons, which we will cover below.

Instead of mulling over which one is better, it is crucial to understand that the utility of any video content is defined by its target audience. So, while a vertical video is a clear winner for engaging today’s users, horizontal video will always find favor as far as television and film production is concerned.

How to Create Vertical Video Content? 

Unless you’re a director filming for the big screen, it’s time to embrace vertical video content. What started as a trend has found its home on our phones, tablets, and now, computers. 

Implementing vertical videos as part of your marketing strategy is not just convenient, it’s wildy engaging. Especially to those browsing on their mobile devices. 

While creating a vertical video may be as easy as pointing and shooting with your phone’s camera, there are some helpful tips and tricks you should be aware of. So, before filming, make sure to follow our quickstart guide below.

Film Vertically 

  • Step 1: Hold your camera or mobile phone vertically and record the content in portrait mode. 
  • Step 2: When filming in portrait mode, do not forget to ensure your auto-rotate option is turned on. 
  • Step 3: Tall subjects work great in vertical filming. When filming humans or animals, make sure the subject either walks towards or walks away from the camera. 

Crop a Landscape Video 

Thanks to 6k and 8k resolution cameras available today, you can crop your landscape video content to fit the vertical format. 

Once you’ve edited it for 1080×1920 pixels, reframe for 4k upload. Your vertical video content is ready. The only thing you need to do is to film the video at the highest resolution your camera offers. 

Reformat a Landscape Video to Portrait Video 

Post production is a great space to play around with your video content. 

  • Step 1: Go to the non-linear editing setting of your video editor. Adjust the aspect ratio to 9:16.
  • Step 2: Now, adjust video settings to ‘Fill the Screen” from “Crop to Fit”. 
  • Step 3: Render your video for use as normal and you’re all set.  

Creating Vertical Videos with Firework

A recent survey by Cisco states that by 2022, videos will make up 82% of consumer internet traffic. Since more than half of the global internet population consumes content on their mobile phones, vertical videos are a great way of amplifying user engagement for brands especially given that the big social media platforms like Snapchat, Facebook, IGTV, and Twitter are embracing it.

If you are looking to draw attention to your brand on social media, then the vertical media trend is not something you can ignore for long. It’s high time to add vertical video content to your website and capitalize on the trend of mobile video consumption. 

Does making a vertical video yourself seem like a lot of hard work? Just use Firework’s web story CMS platform and add the best vertical video ads and other portrait video content to your website. It’s easy and hassle-free! 

Sign up with Firework, step into the world of vertical videos today and give wings to your brand.

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