Huge improvement on the engagement metrics
With Firework, Foo Tokyo can now stream short and informative videos of their products on the homepage. The videos include detailed product information (such as the product name, price, description, and more) and a link to the product page. This encourages more browsing and shopping, leading to a 29.7% increase in the number of pages visited.
On mobile, the time spent on the website increased from 48 seconds to 4 minutes and 27 seconds, a 556% increase, which is the longest ever in JP. For Foo Tokyo, this was a significant result in improving customer engagement. On the homepage, Foo Tokyo also uses Firework’s carousel feature to showcase multiple products at once, so that visitors can quickly discover what they want.
Story block on each product page
Using Firework’s Story Block format on product pages, customers can get visual information about the products and begin to understand how a product looks and feels. Rather than showing 10-20 photos, a short 30-second video highlights the product faster and more accurately. Foo Tokyo also uses the Story block format for their landing pages to tell stories for their marketing campaigns.